Effective Date: [10/20/22]

Welcome to CowboysCustoms.com (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, share, and protect personal information when you visit or interact with our website, use our services, or respond to our Facebook / Meta ads and lead forms. If you have any questions about this policy or your rights, contact us at [email protected].

1. What Information We Collect

We may collect personal and non-personal information from you in various ways, including when you:

• Visit or use our website

• Interact with our Facebook / Meta ads or lead forms

• Contact us (e.g. by email, support form)

• Place orders, make payments, or request services

• Use features such as chat, comments, or messaging

Below are the categories of information we may collect:

a) Personal Information

This includes information that can directly or indirectly identify you, such as:

• Name

• Email address

• Mailing address

• Phone number

• Payment information (processed via third-party payment providers)

• Demographic information (age, gender, etc.)

• Other information you provide when filling out forms, registering, or contacting us

We will not request or collect sensitive personal data (such as race, religion, health, or political affiliations) via our Facebook / Meta lead forms, unless we have obtained prior explicit permission or it is otherwise legally permitted. This is consistent with Meta’s advertising policies. 

b) Non-Personal / Usage Information

We may also collect information that does not personally identify you, such as:

• IP address

• Browser type and version

• Device information (e.g. device model, operating system)

• Referring / exit pages

• Pages you view, time spent, click paths

• Cookies, tracking pixels, web beacons, and similar technologies

In particular, when you arrive via or interact with our Facebook / Meta ads or pixel tracking, additional information may be collected for advertising measurement, optimization, and retargeting. 

We may also use the Facebook Pixel or similar Meta business tools to track and record actions you take on our site, such as purchases or form submissions.

2. How We Use Your Information

We use your information for various legitimate business purposes, including but not limited to:

• Processing and fulfilling orders, payments, and services

• Sending you transactional communications (order confirmations, shipping notices, updates)

• Responding to your inquiries, requests, or support needs

• Improving, maintaining, and enhancing our website, services, and content

• Analyzing site usage, trends, and performance

• Personalizing your experience (e.g. product recommendations)

• Advertising, marketing, and promotional communications

  • Including serving you Facebook / Meta ads or retargeting you based on your interactions

  • Measuring effectiveness of ad campaigns

• Preventing fraud, abuse, and ensuring security

• Complying with legal obligations

If required by applicable law, we will only process your personal information upon one or more of these legal bases: your consent, performance of a contract, legitimate interest, or to comply with legal obligations.

3. How We Share & Disclose Information

We may share or disclose your personal information with:

• Service providers, vendors, and contractors who help us operate the business (e.g. payment processors, shipping carriers, email / marketing platforms, analytics providers)

• Advertising networks and platforms (including Meta / Facebook) for ad targeting, retargeting, and measurement

• Affiliates, business partners, or joint ventures (where applicable)

• Law enforcement, government authorities, or as required by law or court order

• For business transfers (e.g. merger, acquisition, or sale of assets)

• Other parties with your consent

When we share data with third parties, we require that they maintain confidentiality and adequate security, and use the data only as permitted by us.

4. Cookies, Tracking & Advertising

We use cookies, tracking pixels, web beacons, and similar technologies to collect information and provide features.

• Cookies & Similar Technologies: We and third parties use cookies to recognize you, remember your preferences, and track your activity across visits.

• Facebook / Meta Pixel and Business Tools: We use the Facebook Pixel, SDKs, and other tools to measure conversions, build custom audiences, and retarget ads. We disclose this in our policy. 

• Interest-based / Behavioral Advertising: We or our advertising partners may use data about your visits across sites to show you relevant ads. You may have opt-out options via AdChoices or similar programs. 

• Opt-out & Controls: You may disable cookies via your browser settings. Some tracking tools provide opt-out features. If required by law, we will provide consent / opt-out mechanisms.

5. Data Retention & Deletion

We retain personal information for as long as needed to:

• Provide the services you request

• Comply with legal, tax, or accounting obligations

• Resolve disputes

• Enforce our policies

When data is no longer needed, we will securely delete, anonymize, or aggregate it.

6. Your Rights & Choices

Depending on your jurisdiction (especially if you are in the U.S. (e.g. California) or EU), you may have certain rights regarding your personal information:

• Right to access / receive a copy of your data

• Right to correct or update inaccurate or incomplete data

• Right to delete or erase your data

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent (for processing based on consent)

• Right to opt-out of sale or sharing (if applicable)

To exercise any of these rights, or for any privacy-related request, contact us at [email protected]. We will respond in accordance with applicable law.

7. Security

We take reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These may include encryption, access controls, secure infrastructure, and staff training. However, no system is completely secure, so we cannot guarantee absolute security.

8. International Transfers

If you are located outside the U.S., your personal information may be transferred to and processed in the U.S. or other countries. In such cases, we will take appropriate safeguards (e.g. standard contractual clauses, privacy frameworks) to protect your data in accordance with applicable law.

9. Children’s Privacy

Our services are not intended for children under 13 (or higher age depending on jurisdiction). We do not knowingly collect personal information from minors. If you are a parent or guardian and suspect your child has given us their information, contact us and we will take steps to remove it.

10. Changes to This Privacy Policy

We may update this policy periodically. We will post the new effective date at the top, and notify you as required by law (e.g. via email or prominent notice on the site). Your continued use of the website after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Email: [email protected]