Let’s be honest — the truck customization world is full of myths, half-truths, and flat-out lies. Too often, shops will say whatever it takes to make a sale, even if it means you end up with a setup that’s not safe, practical, or worth your money.
At Cowboys Customs, we’ve seen it all. Here are 5 common lies we hear from customers who’ve been burned elsewhere — and the truth we live by every day.
1. “You Can Fit Any Size Tire With This Lift”
The Lie: Some shops promise you can run massive tires just because you added a lift.
The Truth: Lift height is only part of the equation. Wheel offset, suspension travel, and fender clearance all matter. A poorly planned setup will rub, handle badly, and wear out parts faster. We measure your truck, test fit, and give you real size recommendations — not wishful thinking.
2. “Bigger Is Always Better”
The Lie: Go as big as possible and you’ll have the ultimate truck.
The Truth: Oversized lifts and tires look awesome, but they can also hurt ride quality, kill fuel economy, and cause premature wear on steering and suspension components. We help you find the perfect balance between performance, looks, and practicality.
3. “All Lift Kits Are the Same”
The Lie: A lift is a lift — just pick the cheapest one.
The Truth: Cheap, low-quality kits can cause alignment issues, uneven tire wear, and even unsafe handling. We only install lifts from brands we trust, with proven performance and manufacturer support. That way, you get the stance you want without sacrificing safety.
4. “You Don’t Need an Alignment”
The Lie: Just slap on the lift or tires and hit the road.
The Truth: Anytime you change your truck’s suspension height, tire size, or wheel offset, an alignment is critical. Skipping it can ruin your tires and make your truck unsafe to drive. At Cowboys Customs, every suspension job comes with a professional alignment recommendation — and we’ll explain why it matters.
5. “We Can Get You In and Out in an Hour”
The Lie: Quick installs are always better.
The Truth: Rushing a suspension or tire job means cutting corners. We take the time to install your lift, tires, and suspension components correctly — torqueing everything to spec, double-checking clearances, and test driving to ensure your truck is safe and ready for the road.
Why We Keep It Real
We’d rather lose a sale than sell you something you don’t need or that won’t work for your truck. Our goal is simple — build your dream ride without the headaches, unsafe setups, or wasted money.
So, whether you’re looking for a small leveling kit, a full suspension upgrade, or a custom tire and wheel package, you can count on Cowboys Customs to give you the truth, the first time.